Do’s and Don’ts for New Digital Businesses in UAE
Do’s and Don’ts for New Digital Businesses in UAE 770 450 seopro-admin

Digital businesses have taken over the mainstream market especially during the covid-19 pandemic. There are entrepreneurs trying their luck in digital businesses during this time. As UAE has been one of the hubs of businesses, entrepreneurs strive to make their space here because the market here is vast and diverse.

People from East and West come to visit UAE so if one does not buy your product then there is a chance that the other will. But still many businessmen end up packing their bags and making their ways back to their countries. The only reason of this is the unfamiliarity of the entrepreneurs with the written and unwritten laws of business in this region. Here is the list of points that are prohibited in UAE and you should learn them on your fingertips so that your digital business can flourish;

  • Hassles are never catered; It is usually said that businessmen have to be very careful about their dressing and etiquettes in UAE as people here are very sophisticated and notice all the minute details of your personality. Well, same goes for your digital business, i.e. your website should be very clear and hassle free plus it should be free of bugs as they easily turn their back to the things that are difficult or take more time than they should. If your website has any such issue then solve it as soon as possible.
  • Starting up your business without knowing audience does not help; As we know that UAE is a diverse society, doing a thorough research of your targeted audience, via internet or in person, will help you a lot to set a certain standard of your business and after sometime, this way, your customers will be able to trust you blindly. If you do not know your audience then you will remain unnoticed as the people here have a number of option
  • You cannot survive if you do not know more than one language; In this region knowing English is must and if you are thinking to cater Arab Emiratis then you also need to know Arabic. Yes, you got it right your website have to have options of both the languages as non-Arab Emiratis do not know Arabic while the Arab Emiratis do not know much of English. This is important as you will never know who is visiting your website.
  • No compromise on quality; Quality is important in every part of the world but there are instances that some businesses, in other countries, are only meant to cater lower or poor class. While in UAE, even the labor class look out for quality products as most of them buy gifts for their beloved ones back in their own countries.
  • No timeliness will badly hurt your reputation; The ordered items should be delivered on the time you have promised otherwise you will not be able to get as many customers as you could. This is because the country is small and the word of mouth spreads like a wildfire. So never promise the deadline you cannot achieve.
  • Do not expect funds; Dearest newbie, it will be the biggest mistake to think of getting funds for your business anyway in UAE. If you do not have enough money to pay your bills you should better not think to even run your digital business in this country.
  • Do not hire anyone without a legal contract; UAE might be the dreamy country for many businesses but your minor mistake can get you in prison as they have the throat cutting laws. Following all the legal procedures will keep you on a safe side.
  • Do not use only one means of marketing; As the electronic devices and internet are extremely reasonable in UAE, people here use almost all the social media platforms so if you are on Facebook but not on Instagram then your integrity is at risk 

Although UAE is a tax free heavenly country but having a success story of your digital business is difficult to achieve due to the strict rules and regulations. Not only is that, meeting the standards of your targeted audience in this region also difficult. Using smart strategies and taking care of all the minor details they notice can be the only way to achieve successful digital business. Once you have gained that you can then stay in the UAE’s market for long time as they do not leave what they love. 

Now that you know all the key points to avoid in UAE making a move will surely get you something if, God forbid, not a really well established business. Best of luck for your future.


On December 3rd Google announced that it is launching the 3rd of 2020 Google algorithm update which would, according to the tweet on the official twitter account, take approximately two weeks to completely rollout. The last update that Google made was on May 29’2020.

The rollout had finished on December 12’2020 and it had impacted the ranking of many websites. Since the world has changed this year drastically, Google might have also detected the changes in the user searches due to which the websites which were ranking higher before has gone down and those which were barely noticed are now on top after the rollout is complete.

At this stage no analyst has given a definitive answer of what has changed in this update and what could be done to get your ranking back.

All you can do at the moment is observe the traffic on your website, understand the queries and try to make changes that you think your website needs.

Update the Content to Update the Ranking

In order to understand the effects of the updated Google algorithm on the UAE’s SEO market we first need to understand the problems of the website and make sure that the content on our website is fresh and up to date. Then we need to understand the UAE consumer market, if you already have extensive knowledge about it and you are considerably an old website holder in this region then you will not have difficulty in recovering from the negative effects of latest Google update. Because all you need to do is keep updating your website.

Yes! Staying updated is the key in the UAE’s SEO market and to recover from the negative ranking of the latest Google algorithm. Since there is no specific information to overcome the problems that website holders are facing after the December 2020 Google update except the clue given by the Google itself that the new rankings are based on the fresh and new content.

On the other hand if you understand the Arab mindset you should also know it really well that the Arabs always buy things or information that is new. If the ranking of your website has gone down then it does not mean that your content is bad, instead it is just the result of the rollout of the recent update and your content is old.

Contacts Will Make Way

Creating physical contacts with people living there for a long time can also help your website with understanding that what information is stale and what is fresh or innovative as such people know the transition that has occurred in the thought process and the life style of people in this region. This way you will be able to make content of your website that is more relatable for the inhabitants and SEO ranking that went down can be improved.

Arabic Can Get You More Traffic

Apart from that you also need to understand that Emiratis usually opt for local websites as they think they understand their demands, the keywords and language. It is usually not a problem if the user is a non-Arab Emirati but if you want to attract the Arab Emiratis to your websites you will then face a problem of language barrier as the keywords will be in Arabic and your website will only appear to the English keywords on the Google search, which precisely means that your ranking will remain low which has already gone down due the latest Google algorithm update.

Higher ranking in the SEO market of UAE with these two complications demands the understanding of their language or the presentation of the content on the website can be made in two languages.

All in all, the latest Google update has affected many online businesses across the globe and no well-defined way has been found yet to solve it. Analysts are asking website holders to stay calm and solve the problems with the whatever means they think would help, they also stated that until the end of January 2021 nothing could be said or done.

Website holders in UAE also need to use manipulative ways if their ranking has worsened and if the ranking has got better after the update then they should better keep doing what they have been doing. People might search for the websites which had good ranking previously due to the familiarity so there is still a chance that your website will get some traffic.

It is high time for Emirati businessmen to accelerate and try to find good and new content for their website. When the cure to this issue of ranking will be found then it can be solved technically.