design

How to use content for B2B social selling
How to use content for B2B social selling 770 450 seopro-admin

Now a day’s businesses’ considerable revenue depends on the digital presence and wellbeing. Here ‘wellbeing’ basically means reviews shared by prior purchasers. Making a website is not a big deal, your marketing smartness reflects from your content where you actually need to put all the efforts. It should be appealing in the first place that your potential customers are compelled to read or go through it, then the information that it holds should be valuable and relevant i.e. it should meet the need criteria of your targeted audience. After making a perfect content according to the audience and your business, you then expect that your product will be easily sold. But in this process you omit some really important steps which are social selling and B2B social selling.

What is Social selling and B2B social selling?

Social selling is a sales technique which uses social media, like Twitter, Instagram etc, to increase their leads (i.e. customers) and also answer their queries. According to a survey conducted on LinkedIn, 78% of social sellers outsell their competitors, which mean that their revenue was also much more higher than their competitors. B2B stands for Business to Business, precisely, B2B social selling is primarily a way to connect with your potential customers or vendors for satisfying your future business related needs.

For example, a clothing brand might need electronic vendors, so it posts on any of its social media accounts asking about such sellers and a sales person of an electronic seller comes across it. Here the sales person will not work as a stereotypical sale person, in fact he will ask about their needs and tell about his company. This conversation between a potential customer and a vendor is actually a B2B social selling process.  

Is B2B social selling about branding and advertising?

No! B2B social selling is like surveying the market and getting to know all the vendors and then selecting one for long business projects.

How can I use content for B2B social selling?

The word ‘content‘covers various materials that make your social media account aesthetic and informative. Entrepreneurs should really understand the importance of content if they want to succeed plus they should also know how to use content in a ways that’s worth attending to.   Here is the list of ways that can be beneficial for B2B social selling;

  • Share Your Knowledge; Create content that shows you know and it is your area of expertise. For example writing a blog, posting videos or pictures that manifests that you have the team of experts and host a webinar to spread awareness about who you are and what are your competencies. All these tactics are used to show that you have the best product and it is your knowledge that makes it the best. If you would wait for the opportunities or customers to come to you and then you praise your product then you will end up selling one product when you could sell ten, these sales techniques have now rusted.  
  • Make Content Exclusive; Your content should stand out from your competitors. An exclusive content requires your marketing and sales department to work side by side as the marketing department has the quirkiest ideas while your sales know your customers the best. Making an exclusive content will grab your customers’ attention while they are in search of vendors.
  • Choose Your Platform Wisely; Your targeted audiences make a difference to the kind of social media account you choose to sell your product. For B2B social selling businesses usually use platforms like Twitter, Instagram and Linkedin.
  • Make Effective Content; Your content should be more like a conversation with your customer as it is important that your targeted prospects understand your language and the kind of content shared. For example if your customers are more interested in numbers then it is better that you share content that includes statistics or if your customers are interested in the news about you or your achievements then you should share almost everything about it. Sharing blog posts when your customers are interested in numbers will cause you loss.
  • Hash Tags are the Saviors; Mostly people on social media use hash tags to find something they need, so will your customers. With almost all of your posts on social media try to use the hash tags that go with your business domain this way your customers will know about your if they did not.     

 In B2B social selling we need to understand that every click and all types of content is an opportunity and losing more than one will mean your content had some lacking. You also need to ingrain the fact that more than one brain will get you the best results so get as many geniuses as possible.

WordPress-Hosting
Best WordPress Hosting for Businesses in UAE
Best WordPress Hosting for Businesses in UAE 700 368 seopro-admin

Developing a website is now as easy as 123 because of WordPress, one of the leading website developing and content management systems with over 38% of websites on the internet. It is licensed under GPLv2 and the best part is you can create websites without knowing anything about web-development or putting codes. It can make any kind of website and many entrepreneurs use it as they, usually, have limited investment. 

Only Developing a Website is not Enough:

Once you have developed your website there are other things that you then need to pay your attention to. First of all you should be mindful about the fact that your website is susceptible to be hacked, if luckily not then speed is a problem. Having a website will never be easy; you will need an assistant to help you handle all such problems while you address other business issues. Well, a WordPress host will help you in this regard. 

What is WordPress Host?

WordPress host is basically a product that is used to run your website safely, simply, and with speed. WordPress hosts generally have well-trained and equipped personnel who can solve your problems in no time, yes! they can even be better than the staff you have hired. They provide the best WordPress experience and you also get the most out of your business

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What are the best WordPress hosting options in UAE?

  • Tasjeel.ae is a Ras Al Khaimah based WordPress hosting company that promises to provide the best WordPress experience with economical packages ranging from AED 30/month to AED 150/month with a free domain name, email address, and SSL certificates. All the packages include automatic WordPress updates, WordPress preconfigured, fast SSD storage, emails at your domain with no restrictions of creating only one domain, and if you are not at all satisfied then a 30-day money-back guarantee.
  • ae.server is a Dubai-based WordPress hosting company that has data centers in Europe and the US too. It provides optimal customer service 24/7/365. It guarantees SLA 99.99% uptime with software and hardware especially designed for WordPress. Their packages range from AED 89/month to AED 799.20/month. They also provide SSL certificates preinstalled. The plus point of this company is that they have partnerships with Microsoft for cloud solutions, cPanel is their authorized partner whereas they as membership in RIPE NCC.
  •   Alwafaa Group is one of the old IT and web development companies of UAE which was established in 2002 in Dubai which has now expanded to Turkey and the UK.  They provide multiple IT and web solutions including WordPress Hosting. They claim to provide cost-effective hosting and cover approximately all the services you might need for your website. Alwafaa group is basically a jack of all trades and can be trusted due to its persuasive market reputation.
  • IQMinds is also a Dubai based company which also serves in Abu Dhabi and Sharjah. It commits to provide the most user-friendly experience on WordPress. The company also covers the maximum features for your website development. They claim to have a team of proficient and experienced individuals.
  • Bluechip is another Dubai based company expanding its services to Sharjah, Abu Dhabi, and Ras Al Khaimah. They promise to provide reliability, scalability, and flexibility. They have all the maximum knowledge of WordPress hosting and satisfy their customers as more than their proficiency.
  • Verbat has branches spreading from Dubai to India and the USA with a silver partnership with Microsoft and is also a Nasscom member. It has three different types of price ranges, based on the type of your website, i.e. developer WordPress, standard Worpress, and professional WordPress. The number of free migrations is also based on the type of website and package you buy.
  • AESols has won 5 different awards for its premium quality services. They offer four different types of packages that range from $ 39.99/year to $84.99/year which they have named as basic, standard, premium, and unlimited respectively. With all these packages they provide free installation, free 100s of themes, and free WordPress tutorials.
  • buzinessware is an ISO 27001 certified WordPress hosting company that provides its services in Dubai and Saudi Arabia. They have three different packages ranging from $ 13/month to $ 29/month. The services provision is based on the type of package you buy. They claim to use the Plesk control panel for higher quality services. They have partnerships with Google and are also Microsoft Gold Partner. ICANN and .ae are their accredited registrar while amazon web services are their network partner.

Now when you have attained complete knowledge about the best WordPress hosting companies in UAE then be a carefree business bird in this region and get the best WordPress host for your website. Good luck!