How to use content for B2B social selling
How to use content for B2B social selling 770 450 seopro-admin

Now a day’s businesses’ considerable revenue depends on the digital presence and wellbeing. Here ‘wellbeing’ basically means reviews shared by prior purchasers. Making a website is not a big deal, your marketing smartness reflects from your content where you actually need to put all the efforts. It should be appealing in the first place that your potential customers are compelled to read or go through it, then the information that it holds should be valuable and relevant i.e. it should meet the need criteria of your targeted audience. After making a perfect content according to the audience and your business, you then expect that your product will be easily sold. But in this process you omit some really important steps which are social selling and B2B social selling.

What is Social selling and B2B social selling?

Social selling is a sales technique which uses social media, like Twitter, Instagram etc, to increase their leads (i.e. customers) and also answer their queries. According to a survey conducted on LinkedIn, 78% of social sellers outsell their competitors, which mean that their revenue was also much more higher than their competitors. B2B stands for Business to Business, precisely, B2B social selling is primarily a way to connect with your potential customers or vendors for satisfying your future business related needs.

For example, a clothing brand might need electronic vendors, so it posts on any of its social media accounts asking about such sellers and a sales person of an electronic seller comes across it. Here the sales person will not work as a stereotypical sale person, in fact he will ask about their needs and tell about his company. This conversation between a potential customer and a vendor is actually a B2B social selling process.  

Is B2B social selling about branding and advertising?

No! B2B social selling is like surveying the market and getting to know all the vendors and then selecting one for long business projects.

How can I use content for B2B social selling?

The word ‘content‘covers various materials that make your social media account aesthetic and informative. Entrepreneurs should really understand the importance of content if they want to succeed plus they should also know how to use content in a ways that’s worth attending to.   Here is the list of ways that can be beneficial for B2B social selling;

  • Share Your Knowledge; Create content that shows you know and it is your area of expertise. For example writing a blog, posting videos or pictures that manifests that you have the team of experts and host a webinar to spread awareness about who you are and what are your competencies. All these tactics are used to show that you have the best product and it is your knowledge that makes it the best. If you would wait for the opportunities or customers to come to you and then you praise your product then you will end up selling one product when you could sell ten, these sales techniques have now rusted.  
  • Make Content Exclusive; Your content should stand out from your competitors. An exclusive content requires your marketing and sales department to work side by side as the marketing department has the quirkiest ideas while your sales know your customers the best. Making an exclusive content will grab your customers’ attention while they are in search of vendors.
  • Choose Your Platform Wisely; Your targeted audiences make a difference to the kind of social media account you choose to sell your product. For B2B social selling businesses usually use platforms like Twitter, Instagram and Linkedin.
  • Make Effective Content; Your content should be more like a conversation with your customer as it is important that your targeted prospects understand your language and the kind of content shared. For example if your customers are more interested in numbers then it is better that you share content that includes statistics or if your customers are interested in the news about you or your achievements then you should share almost everything about it. Sharing blog posts when your customers are interested in numbers will cause you loss.
  • Hash Tags are the Saviors; Mostly people on social media use hash tags to find something they need, so will your customers. With almost all of your posts on social media try to use the hash tags that go with your business domain this way your customers will know about your if they did not.     

 In B2B social selling we need to understand that every click and all types of content is an opportunity and losing more than one will mean your content had some lacking. You also need to ingrain the fact that more than one brain will get you the best results so get as many geniuses as possible.


On December 3rd Google announced that it is launching the 3rd of 2020 Google algorithm update which would, according to the tweet on the official twitter account, take approximately two weeks to completely rollout. The last update that Google made was on May 29’2020.

The rollout had finished on December 12’2020 and it had impacted the ranking of many websites. Since the world has changed this year drastically, Google might have also detected the changes in the user searches due to which the websites which were ranking higher before has gone down and those which were barely noticed are now on top after the rollout is complete.

At this stage no analyst has given a definitive answer of what has changed in this update and what could be done to get your ranking back.

All you can do at the moment is observe the traffic on your website, understand the queries and try to make changes that you think your website needs.

Update the Content to Update the Ranking

In order to understand the effects of the updated Google algorithm on the UAE’s SEO market we first need to understand the problems of the website and make sure that the content on our website is fresh and up to date. Then we need to understand the UAE consumer market, if you already have extensive knowledge about it and you are considerably an old website holder in this region then you will not have difficulty in recovering from the negative effects of latest Google update. Because all you need to do is keep updating your website.

Yes! Staying updated is the key in the UAE’s SEO market and to recover from the negative ranking of the latest Google algorithm. Since there is no specific information to overcome the problems that website holders are facing after the December 2020 Google update except the clue given by the Google itself that the new rankings are based on the fresh and new content.

On the other hand if you understand the Arab mindset you should also know it really well that the Arabs always buy things or information that is new. If the ranking of your website has gone down then it does not mean that your content is bad, instead it is just the result of the rollout of the recent update and your content is old.

Contacts Will Make Way

Creating physical contacts with people living there for a long time can also help your website with understanding that what information is stale and what is fresh or innovative as such people know the transition that has occurred in the thought process and the life style of people in this region. This way you will be able to make content of your website that is more relatable for the inhabitants and SEO ranking that went down can be improved.

Arabic Can Get You More Traffic

Apart from that you also need to understand that Emiratis usually opt for local websites as they think they understand their demands, the keywords and language. It is usually not a problem if the user is a non-Arab Emirati but if you want to attract the Arab Emiratis to your websites you will then face a problem of language barrier as the keywords will be in Arabic and your website will only appear to the English keywords on the Google search, which precisely means that your ranking will remain low which has already gone down due the latest Google algorithm update.

Higher ranking in the SEO market of UAE with these two complications demands the understanding of their language or the presentation of the content on the website can be made in two languages.

All in all, the latest Google update has affected many online businesses across the globe and no well-defined way has been found yet to solve it. Analysts are asking website holders to stay calm and solve the problems with the whatever means they think would help, they also stated that until the end of January 2021 nothing could be said or done.

Website holders in UAE also need to use manipulative ways if their ranking has worsened and if the ranking has got better after the update then they should better keep doing what they have been doing. People might search for the websites which had good ranking previously due to the familiarity so there is still a chance that your website will get some traffic.

It is high time for Emirati businessmen to accelerate and try to find good and new content for their website. When the cure to this issue of ranking will be found then it can be solved technically.